Live Broadcast Of Miss Universe® On Telemundo Breaks Records Delivering 122 Million Total Engagements Across Platforms, The Highest Ever For An Entertainment Event On The Network
MISS UNIVERSE® Ranked as the #1 Entertainment Program Regardless of Language on Saturday Night Primetime Across All of Broadcast and Cable Among Adults 18-49 and Adults 18-34
November 21, 2023
Telemundo ’s live coast-to-coast broadcast of the 72nd MISS UNIVERSE® set a record last Saturday, delivering over 122 million engagements across TV, digital, and social platforms, including Peacock, making it Telemundo’s most engaging entertainment event ever. The show ranked as the #1 entertainment program across linear television, regardless of language, delivering an average of 819,000 adults 18-49, and 301,000 adults 18-34, according to Nielsen. The international event, which delivered an average of 2.48 million total viewers, culminated when Sheynnis Palacios from Nicaragua was crowned as the new MISS UNIVERSE®.
The exclusive Spanish-language digital and social coverage of MISS UNIVERSE® generated 113 million video views across Telemundo.com, Telemundo App, Instagram, TikTok, Facebook, YouTube, and X, marking a +88% increase from the 71st MISS UNIVERSE® edition in January 2023. In addition, a total of 37 million minutes were consumed across the network’s official digital and social media platforms, up +290%.
Hosted by Jacqueline Bracamontes and Danilo Carrera, the program ranked as the #1 most social program of the day across all of TV, generating 10.1 million interactions (+78%) and 17.8 million views (+68%) when compared to January 2023’s MISS UNIVERSE®edition, according to Talkwalker.
Locally, the pageant ranked as the #1 program, regardless of language, in its timeslot in Los Angeles, New York, Miami, San Francisco, and Washington, D.C., among adults 18-49. It also ranked as the #1 Spanish-language program in Houston, Chicago, Phoenix, Orlando, Philadelphia and Boston in the same demographic.
Telemundo’s MISS UNIVERSE® live broadcast from El Salvador kicked off with the network special, Miss Universo: Celebrando Nuestras Reinas (Celebrating Our Queens) highlighting the Latina delegates’ individual characteristics, beauty, and their mission in life. The pageant was also available on Spanish-language entertainment cable network Universo, Peacock, the Telemundo App, and throughout Latin America on Telemundo Internacional and USA Network. Across the network’s digital and social platforms, fans learned about the Latina representatives and all the events preceding the main show with exclusive interviews, videos, and livestreams.
For the latest news on MISS UNIVERSE®, fans can visit Telemundo.com/MissUniverso and @TLMDentretenimiento on YouTube and join the conversation using #MissUniverso on social and following @Telemundo on Facebook, X, Instagram and TikTok.
Source: Nielsen, Adobe Analytics, ListenFirst, Shareablee, Meta Business Suite, X (Twitter) Media Studio, TikTok Live Center, YouTube Studio, CrowdTangle, Talkwalker SCR+, 11/18/2023
