New Peacock Original ‘The ’Burbs’ Scores Strong Early Viewership

February 20, 2026

In its first full week of streaming (Feb. 9–16), The 'Burbs ranked as the #2 original scripted season in minutes viewed across all platforms, according to Nielsen.

The series also delivered the best Day 1 launch (Feb. 8) for any new streaming original series in 2026 based on minutes viewed, per Nielsen.

Since its debut, The ’Burbs has generated nearly 1 billion viewing minutes on the platform, making it the #1 Peacock series of all time in overall reach among all originals over the first nine days on the platform.

The show’s momentum extends beyond viewing minutes: social content for the show has generated 32 million video views across Peacock’s social accounts, and the series has been sold to more than 100 territories around the world.

Critical praise has also been strong. The New York Times calls The ’Burbs “funny and ultimately heartwarming," while Variety says the show is “brilliantly written” and is “an entertaining blend of genres that keeps viewers guessing until the very end.”

Cast of The 'Burbs

All eight episodes of the mystery comedy The ’Burbs will premiere on Sunday, February 8, exclusively on Peacock. Created and written by Celeste Hughey, the series stars Keke Palmer, who also serves as an executive producer, alongside Jack Whitehall, Julia Duffy, Paula Pell, Mark Proksch, and Kapil Talwalkar. Hughey executive produces with Rachel Shukert, Seth MacFarlane, Erica Huggins, and Aimee Carlson for Fuzzy Door, as well as Brian Grazer, Kristen Zolner, and Natalie Berkus for Imagine Entertainment. Nzingha Stewart directs and executive produces, with Dana Olsen as co-executive producer. The series is produced by UCP, a division of Universal Studio Group.