Kelly Campbell

As President of Peacock and Direct-to-Consumer, Kelly Campbell is responsible for growing and elevating NBCUniversal’s streaming business and spearheading go-forward strategy for the platform. In her leadership role, Campbell oversees teams across programming, marketing, product, technology, partnerships, and data sciences that together support NBCU’s direct-to-consumer portfolio. Prior to joining Peacock in October 2021, Campbell was President of Hulu, where she led the SVOD and live-TV streaming businesses, following a role as Hulu’s Chief Marketing Officer, where she guided overall marketing and drove Hulu’s strategic brand vision and voice. Prior to joining Hulu, Campbell spent more than a decade at Google in marketing leadership roles across the Google Ads and Google Cloud businesses. Campbell is a graduate of Harvard Business School and Vanderbilt University. A respected leader and innovator, Campbell has been recognized as one of Business Insider’s Most Innovative CMOs, the Adweek 50, AdAge’s Women to Watch, FierceCable’s The Fierce 50: Executives Reshaping the Business of Pay TV, and Forbes’ Most Influential Global CMOs.