LX Presents News in an Entirely Different Way with the Debut of “LX News” on June 1
June 01, 2020
Featuring visually-rich and authentic storytelling, LX News will go beyond the daily headlines to deliver context that resonates with local audiences
LX News will air LIVE Monday to Friday from 8a-10a and 8p-10p EST via over-the-air TV, cable, OTT/streaming
LX Network partners with Jukin Media, Tastemade and The Dodo to present programming designed for Millennials and Gen Z-ers, and will also deliver The New York Times Video journalists’ extraordinary view of the world
LX, NBCUniversal Owned TV Stations’ new TV/streaming network for Gen Z and millennials ramps up its rolling launch across over-the-air TV, cable and OTT (over-the-top) platforms with the debut of LX News, a live news program that will air on weekdays from 8am-10am and 8pm-10pm EST. Audiences can also tune in to LX to watch programming from content partners Jukin Media, Tastemade and The Dodo. LX will also deliver The New York Times Video journalists’ revealing and unforgettable view of the world. LX’s linear launch partners include NBC/Telemundo owned stations in 30 markets, and the HC2 TV Station Group. Audiences everywhere can watch LX’s programming for free on LX.com.
“At LX, we are innovating on the local news experience for adults 18 to 45 by delivering them powerful and visually-rich storytelling that takes their interests into consideration. LX’s approach to news is personal,” said Meredith McGinn, Senior Vice President of LX.
“Our LX team is going beyond the headlines to give audiences depth, context and the information they want about news and events happening in our communities. We don’t just want to inform our audience; we want to inspire them through storytelling. With the launch of our live news programs, we look forward to engaging with our viewers even more and making them part of our conversation,” added, Matt Goldberg, Vice President of Content Strategy, LX.
LX News will be presented by four new hosts from LX’s new state-of-the-art workspace and studio. Each news show showcases content from LX storytellers, who are embedded in their local communities and charged with creating and delivering compelling visual news stories about the places they live in and work. Dallas-based storyteller Clark Fouraker will be a regular contributor in studio with four new hosts who joined the network in February 2020. They are:
Jobeth Devera (@JobethDeveraTV) – A San Diego, California native, Devera is the former host/producer for HI Now, a lifestyle show she helped launch in Hawaii in 2018. Before joining LX, her diverse background in broadcast television included working at Hawaii News Now (KGMB/KHNL) and at Nebraska TV stations KHGI and KETV as a reporter, traffic anchor, multimedia journalist and producer. She earned a bachelor’s degree in Communications from San Diego State University.
Ashley Holt (@Ashley_A_Holt) – After launching her career in broadcasting at NBC News’ Weekend TODAY, TODAY and CNBC as a fellow/intern, Holt has held numerous roles with increasing responsibility at local TV stations including KOMU-TV in Columbia, MO and KJRH-TV in Tulsa, OK before working as host/producer for Newsy’s live morning shows for the past two years. She earned a bachelor’s degree in Journalism from the University of Missouri.
Tabitha Lipkin (@TabithaLipkin) – Has varied experiences on the network and local TV level including working at Conan on TBS and The Colbert Report and as a sports anchor and reporter for FOX 5 San Diego. She earned a bachelor’s degree in Journalism from the University of Texas. A dive master and former Miss Scuba International, Lipkin has traveled the world to advocate for ocean conservation. She also works in partnership with the UN for humanitarian advocacy through sports.
Nik Zecevic (@NikZLX) – Zecevic brings his experiences to LX after working as an anchor/report for KMIR, the NBC Palm Springs affiliate and hosting YouTube’s political talk show The Lip TV. A Los Angeles native, Zecevic has also lived in Asia and Europe. He earned a bachelor’s degree in Political Science from John Cabot University in Rome, Italy.
WHERE TO WATCH
LX.com: Audiences everywhere can watch LX’s new stories, programs and the live channel feed with unauthenticated access at LX.com (no login required).
Linear TV: Free, over-the-air multicast network in 43 U.S.-based TV markets. To access LX’s market and channel listings, visit LX.com’s “Where To Watch” page, or click here.
Cable: LX is available in select Xfinity markets with more service providers and new markets to be added in the coming weeks.
OTT: LX is currently available to Apple TV, Fubo and Roku customers via NBC owned station apps that are available in these platforms. LX will soon be available as a channel on YouTube Live.
Mobile: In addition to LX.com on mobile web, LX content is available on NBC owned station websites and mobile apps. Audiences can access LX content by clicking on the sites’ menu bar and clicking on “NBCLX.”
LX ORIGINAL PROGRAMMING
LX News: Delivering 20 hours of live news programming each week, LX’s shows feature an innovative storytelling approach to news that is personal, inspiring, thought-provoking, and community focused. LX’s news stories deliver depth, context and connect with audiences by empowering them to take part in the conversation.
LX Presents: Daily and weekly specials that feature LX documentary stories, explainers and robust storytelling from NBC owned TV stations and NBC News digital.
PROGRAMMING
LX.TV: NBC owned TV stations’ award-winning lifestyle and entertainment production company LX.TV produces fan-favorite lifestyle shows 1st Look, George To The Rescue, Open House and Talk Stoop. Audiences can tune in to LX network to watch these shows and be in-the-know about the best restaurants and places to visit, watch amazing home renovations, and get exclusive tours of celebrities’ homes, and more.
Jukin Media: Audiences can tune in to LX to watch 30-minute series from Jukin Media's popular viral content brands FailArmy, People Are Awesome, and The Pet Collective.
Tastemade: LX will air original daily shows from Tastemade, a modern media company whose streaming network features award-winning lifestyle programming in the categories of food, travel, and home & design. LX audiences can expect to see the Daytime Emmy Award-nominated Struggle Meals, where Chef Frankie shows you how to create delicious meals that won't break the bank, and Make This Tonight, where everyone's favorite chefs bring you their go-to dinner recipes and the stories behind them.
The Dodo: LX will be a destination for The Dodo’s most heartwarming, memorable animal stories. From unlikely heroes of all species to adorable friendships and meant-to-be adoption stories, The Dodo’s episodes are filled to the brim with reminders that love is stronger than anything and magic is everywhere you look.
LX Presents Storytelling Spotlights From The New York Times Video journalists: Whether it’s reporting on conflicts abroad, political divisions in the U.S., or covering the latest style trends and scientific developments, LX will deliver The New York Times Video journalists’ revealing and unforgettable view of the world.
The launch of LX’s live news programs follows the network’s September 2019 YouTube/digital launch which has generated more than 275 video stories published on LX’s YouTube channel and across social media.
LX offers opportunities for local and national advertising through its dedicated digital site and social channels, and through its over-the-air linear TV and streaming network. The LX ad model features fewer and shorter commercial breaks, to help meet key audience’s changing expectations.
About LX
LX or ‘Local X’ is NBCUniversal Owned Television Stations’ new TV and streaming network that serves adults 18-45. LX delivers 20 hours of local news and original programming each week. The network highlights stories about technology, the environment, community and social issues, current events and politics, among other topics. Audiences can also tune in to the network to watch fan-favorite shows 1st Look, George To The Rescue and Open House, and programming from various content partners. LX’s innovative storytelling approach to news is personal, inspiring and empowers audiences to take part in the conversation. At LX, every story is local helping to connect people to communities and to each other. LX is available as a linear/OTA feed in the following markets: New York, Los Angeles, Chicago, Philadelphia, Dallas/Fort Worth, San Francisco Bay Area, Washington, D.C., Houston, Boston, Atlanta, Phoenix, Tampa, Seattle, Detroit, Minneapolis-St. Paul, Miami-Fort Lauderdale, Denver, Orlando, Cleveland, Sacramento, Charlotte, Portland, St. Louis, Pittsburgh, Indianapolis, Baltimore, Nashville, San Diego, Salt Lake City, San Antonio, Kansas City, Hartford, Columbus (OH), Milwaukee, Las Vegas, Fort Myers, Richmond, Fresno, Providence, Tucson, McAllen, El Paso, Springfield. For more information and to check local listings, visit LX.com. Follow on social @NBCLX #NBCLX.
